When you have a blog for your construction business, it acts as an excellent platform for showing your knowledge and skills in your field of specialization. It is a platform for you to show what you know and what you are capable of even before meeting your prospects.
Blogs have a big role to play in inbound marketing. Still, it can be difficult for most businesses to get started with them or even create the momentum to get going. After spending long hours working, it can be difficult for them to find time to come up with creative and engaging topic ideas for their blogs.
Here are 10 blog topic ideas that construction companies can use.
1. Latest Construction Industry Trends
You can have an entire category in your blog section designed to highlight the latest industry trends.
- Every post can focus on a single trend that is influencing the way you do your business
- For example, you can explain in detail the benefits of a specific construction system or material that may be helping you complete projects faster and on budget.
- You can also discuss statistics on a construction trend and make future forecasts.
2. Elaborate on a Type of Construction Process
As a construction company, you follow several construction and/or remodeling processes. You can create blog posts dedicated to each process. Some examples include:
- Process for building a custom house
- Process for remodeling a house or office building
- Process for replacing a roof
- Process for installing a new pool
3. Describe Different Options
Your customers have many different options, and you can use your blog to describe these options to them. Cover the different services you offer and the different options in terms of materials, processes, and budgets that may be available to them.
For example, you can help them make more informed decisions about the products that are available. For roofing, your posts can discuss grid, plaster, timber, and other options, along with their pros and cons, helping them choose the best material for their roof.
You can further discuss the different types of options available for things such as:
- Kitchen sinks
There is no limit to the number of topics.
4. Prepare Them Before Hiring Your Services
Most clients are unsure what they should be looking for when hiring the services of a general contractor or any other type of contractor. You can create blog posts related to questions to ask before hiring your services. It is recommended to create a series of questions for the different types of services that you offer. This section can help you go beyond your ‘about us’ section in describing the range of services that you offer.
5. ‘How to Avoid’ Posts
There are so many things that can go wrong in a house or commercial building. You can create blog posts that provide tips on how to avoid different problems. For example, you can create a post guiding your clients to prevent a full roof replacement by taking precautionary maintenance steps.
6. Energy Efficiency
Energy efficiency is an important topic nowadays. It is only growing in importance. You can cover all the different systems that you install or build under this category. This can include energy-efficient windows, doors, roofs, construction materials, and more. You can also cover relevant topics such as how energy can be saved through updates and upgrades, maintenance, and more.
7. Things Your Home or Office Should Have
When people build, upgrade, or update their homes or buildings, they often find it hard to differentiate between must-haves and conveniences. As a contractor, you can use your experience to guide them in achieving their goals while getting what they need. There are so many things that clients can have to address their unique needs.
8. Highlight Your Completed Projects
You can create regular blog posts to show your latest completed projects. Potential clients in the construction industry desire to see a combination of completed projects, insights, and recommendations in a blog. Make sure you are fulfilling this desire. Include images of the initial design, and the final outcome, and make sure to highlight any special features. This can also work as an ever-growing professional portfolio for your company.
9. Show Videos
Make sure to include videos in your blog. Remember, your potential clients are concerned about each stage of their potential home or office building projects. You can create videos providing advice and recommendations on color, design, and other aspects to educate them.
You can create blog posts comparing different types of products. For example, you can compare solid hardwood with engineered wood. You can also compare tiles, marble, and other natural stones to help your clients make the right choice. Again, there are so many pairs of materials to be compared that you can never go out of options. It is easy to see that you can create many topics based on the above-mentioned ideas. For more information and guidance, just reach out to us, Clear Imaging, at 1(800) 380-6942 or email us via this Online Form.