It is hard to get your website to the top of Google and STAY at the top.
But today, we’re going to make it easy for you.
Over the years we, at Clear Imaging have helped hundreds of small businesses throughout the U.S. get to the top of Google.
And we’ve learned a lot of things on the way.
Here are some gems, pearls of wisdom, nuggets of gold that you can use to help your business win Google’s love:
1. Just because Google is rewarding a certain tactic does not mean it always will.
2. SEO can take months to bring you new traffic. Paid ads are instant.
3. Poor content is made just for Google. Great content is made just for humans.
4. Black hat and grey hat techniques can get you quick wins but will eventually get caught.
5. Content is still King.
6. Content is not ‘filler text’.
7. If you want to rank well for a certain search term, you will need several non-spammy pages relating to that search term.
8. A web page should have at least 500 words of text on it.
9. You should aim to have over 50 high-quality pages of useful content on your website. AND over 50 videos of content.
10. SEO is not a one-time-only thing, it takes continuous work, every month.
11. If you’re not SEO’ing your site, your competitors who ARE, will creep above you in the search results.
12. SEO is a never-ending race of creating valuable content. Keep investing in it and you’ll out-last.
13. The test to determining if content is valuable or not is to ask: “will people miss this content if it disappeared tomorrow?”
14. Trying to rank for a single search term like ‘cars’ is dead. But trying to rank for local search terms like “electrician near me” is VERY alive.
15. Don’t bother trying to get links. Instead focus on: creating written & video content, and online reviews.
16. You could over-simplify SEO into 4 Key Elements: Text & Video Content, Links, Reviews. In our Playbook, we’re not bothering with links because they are very time-consuming.
17. Putting in extra keywords on a page for ‘good measure’ and to improve ‘keyword density’ is not necessary and should be avoided. Just write the article naturally. The keywords will come up naturally as you start writing on the topic. For example, if you’re writing a page on ‘the top 5 things to do to lower your water bill’, don’t try to stuff every possible plumbing-related keyword and city you service. Keep it natural.
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