Google’s answer to Facebook, Google Plus is the new kid on the block, but with a following already of 100,000,000 users it is growing fast and its time businesses take notice and include Google Plus in their marketing strategy. Why should they? Read on to learn about the numerous benefits.
Hangouts
They ability to directly engage your potential customers and followers with video via Google’s Hangouts is truly invaluable. This tool can be used for:
1) Holding weekly announcements/news
2) Trouble shooting products & live Q and A
3) Guides or DIY tutorials
4) Customer feedback
5) Surveys (PURE GOLD information to marketers)
All you need is a $20 web cam, a computer and an internet connection.
Communities
Either you can create your very own community and invite users and become the source for information on that topic, or you can join a pre-existing community and gain prominence in that community by always posting useful, entertaining, good content. Either way, communities offer you a great way to contact thousands of people right now and the better content you post the more they will take interest in you and subsequently your reputation will improve.
Don’t let your ideas for communities be too ‘inside the box either’. It doesn’t have to be just ‘Company X Fans’, it could be something very social like “ [Your City] + Environmental Preservation” or “DIY Home Owners”, “Amateur Gardeners”, would be good community ideas for any company that had to do with contracting.
SEO
All the content of Google+ is in Google’s Search Index so who wouldn’t want to plug content right into Google about your site, especially when you can directly insert links in your posts? It is a great opportunity to serve up Google your content and more importantly, show Google that the world is sharing and engaging your content!
Google Plus is New
Perhaps the best reason you should hop on is the fact that it is still very new and there is plenty of territory that has yet to be conquered which is just waiting for adventurous souls with some time and creativity.
Conclusion
All businesses should start utilizing Google Plus while the competition is low and it is easy to build up an audience. Contact us at Clear Imaging today to set up your Google Plus account so your company can take advantage of this highly valuable social media tool that will dramatically enhance your business presence.
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