There are many benefits of creating posts on your Google Business Profile (GBP). You can post different types of posts on GBP to make your profile seem up-to-date and more complete.
Your customers can view your posts from the Updates and Overview tabs from within your profile on search results or local maps. Your Google posts will also be visible to your customers from within the “From The Owner” section.
Benefits of Creating GBP Posts
With GBP posts, you can help your customers access more information about your business. This helps them make better decisions when they are browsing. The key benefits include:
- You can communicate directly with your local customers
- You can promote not just your products, but various business events, sales, offers, news, and specials
- You can improve your customer experience by providing on-time information
- You can engage better with your customers through images and videos
Your Google Business Profile posts allow you to highlight your business. You can create attention-grabbing content to tell your brand’s story. You can also share regular updates on the latest information related to your products or business. GBP posts can also be used to share information on upcoming events or sales offers.
GBP posts can be quite valuable for a business’ Google page and SEO. Users visit your company’s Google page for information on your business. Well-crafted and engaging posts can attract more attention for longer periods.
Steps to Creating GBP Posts
So, how do you create a post from Google Search? There are different ways to create Google posts. One of the simplest ways to do so is from the Google Search console. The following guide will take you on a step-by-step process:
1. Access your Google Business Profile
You can access your Google Business Profile by searching “my business” from within the search bar or you can go to the link: https://business.google.com/ to access your “Business Profile Manager.”
You may also have to type in your business name in the search bar to find your business profile.
2. Click on “Add Update”
Once you are on the Business Profile Manager, click on “add update.”
From the new dialog box, choose the type of post you want to create. The different options include:
- Add update
- Add offer
- Add event
3. Write the Post Description
- Add a photo or video you want to include in the post by choosing the drag or select option
- Write the description in the dialog box
- From the ‘add a button’ tab select the CTA mode you want to choose. The options include none, book, order online, buy, learn more, and sign up.
- Click on the ‘preview’ button to view the post before publishing
- Once you have finalized the post’s details, you can click on the ‘post’ option to publish it
These are the key steps involved in posting a new post on GBP. Before you start creating posts, it is important to know what goes into creating high-quality content.
Tips for Creating Outstanding Google Business Posts
It is recommended to follow these tips to get the most out of your Google Business Profile posts:
- Create high-quality posts. Make sure there are no grammatical mistakes or misspellings. Besides, you should avoid content that is distracting.
- Create posts that are respectful to everyone. It is in your business’ best interest to avoid text, images, or videos that are offensive or obscene.
- Include links to trusted websites. Typically, you should be providing links to your website or landing page. Make sure the links do not lead to any form of malware or obscene content.
- Know about regulated products and services. If you operate in a field dealing in regulated products or services, you cannot create posts related to those products or services. However, you can still create posts without showcasing those products or services. The industries that involve regulated products/services include alcohol, pharmaceuticals, tobacco, adult services, health and medical equipment, recreational drugs, gambling-based services, weapons, fireworks, and financial services.
- Create family-friendly posts. Google does not allow you to create posts containing explicit content.
It is also worth knowing that when you create posts containing a phone number in the description, Google may reject it. So, these are the key steps involved in creating a post on your Google Business Profile. For more information or assistance, it is recommended to contact Clear Imaging, Inc. You may write to us or give us a call at 1(800) 380-6942.
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