How to Properly Use Twitter (X) for Your Business?

When it comes to promoting your business, X, formerly Twitter, allows you to stay on top of the latest and hottest trends and content. There are many benefits of using X for your business. It helps you gain valuable audience insight and build brand awareness. Since X is a social media platform, especially with a very high engagement rate, it can have a strong community-building effect on your business.

Twitter (X) simplifies the process of exploring trending topics. You can find out the content your target audience is interested in and then create your marketing strategies around it.

Besides, it is easy to interact with your audience through direct messaging and replies. This allows you to offer direct customer support or gain direct feedback.

Ways to Promote Your Business on X

There are different ways to promote your business on X. These include:

• Twitter Ads: You can create an ad campaign on X that is similar to ads on most major social media platforms. It offers you the tools to create your ads. It is up to you to select your audience, set the budget, and create an ad copy.
• Promoted Accounts:  You can promote your business account to appear in your target audience’s recommendations area for ‘who to follow’. These users have previously demonstrated their interest in topics relevant to your industry.
• Promoted Tweets: X also allows your tweets to reach users who are not following you.
• Promoted Trends: These are different from promoted accounts and tweets. Everyone can see promoted trends, as they appear atop the list of trending topics.

Setting Up a Business Account on X

Your first step will be to set up your business account on X. This is where you will create your online identity so that you can connect better with your audience.

It is recommended to follow these steps when creating your business account on Twitter (X):

• Create a Brand-Consistent Name: Create a username, also referred to as a handle that matches your business’ name. It should also be easy to remember, professional, and short. Avoid the use of complicated characters.
• Create an Engaging Bio: You have 160 characters to tell what your brand stands for, what it has to offer, and why you are different. Make sure to include primary and secondary keywords relevant to your industry. You can also add a CTA.
• Add a Profile Image: Use a professional image that reflects your brand for your profile photo. Remember, your profile image is what will create a first impression on the users who will be interacting with your brand on X. Usually, businesses use their logo as the profile picture. Use a high-resolution, exceptionally clear image.
• Create a Header: Create a stunning header that includes high-quality images representative of your brand and its color theme. You will get more space in the header to present more of your brand’s personality. The header can be updated to showcase new products/services, promotions, and company events.
• Website & Contact Info: Make sure your profile contains info on your website and contact details. This can be important for your potential customers to gain more information or to contact you.
• Location & Business Hours: Including info on your business location and hours of operation can bring legitimacy. It can also contribute to your local SEO.

Increasing Your Reach through X

One of the simplest ways to promote your business on X is to promote your post. Follow these steps to promote your posts:

Next, you must provide the following list of information:

• Choose your ‘country and time zone’Click on the ‘profile’ icon
• Enter your ‘contact information’Click on ‘view post activity’
• Agree to the terms and conditions and click on ‘next’
• Enter your payment information along with your ‘billing address’ and click on ‘next’
• Within the ‘targeting’ section, choose the ‘location’ that you want to target. The options include close proximity areas or ‘worldwide’
• From the ‘budget’ section, choose the amount you want to spend on promoting your post. The budget ranges from $10 to $2,500.
• Once you enter the amount, X will display the estimated engagement.
• Click on ‘confirm spend’ to initiate the promotion.

When your promotion cycle ends, you can choose to promote the same post again.

Types of Tweets for Your Business

Further, X allows you to create different types of tweets to promote your business. These include:

• Brand-Based Content: Brand-Based Content: When creating brand-based content, you can use the full 280 characters or use an eye-catching photo. Visual content usually performs better in terms of engagement. It is not essential to make a sales pitch every time. 
• Sales & Promotions: Sales & Promotions: You can create tweets to promote limited-time promotions and sales through posts. Such tweets on X can help drive targeted traffic to your website or landing page.
• Brand-Related Articles: Brand-Related Articles: You can share brand-related articles or retweet articles from others to engage your followers. When you post high-quality and useful content, more people are likely to follow your X profile.

• Polls: Polls are also helpful tweet options. They can help generate engagement with your followers. These polls can be about a product or you may use them to gain insights into audience interests. You can also create entertaining and funny polls to drive up the responses.

Engage Regularly

Besides using all the promotional options, including ad campaigns, it is recommended to engage regularly with users. Keep regular track of notifications, DMs, and mentions. It is recommended to respond as quickly as possible to inquiries and feedback. It is always beneficial to engage in real-time conversations within Twitter chats, trending topics, and industry events. A level of responsiveness demonstrates that you are serious about your business and customers. 

Overall, it is recommended to use your brand voice, create content that is targeted at your audience, and follow well-established accounts, including your competition. It can further help your business if you get verified. X has one of the highest engagement rates among all social networking platforms. If you can do it right, it is possible to reap some of the highest ROI from it. For more information and guidance, it is recommended to contact Clear Imaging, Inc. at 1(800) 380-6942 or send us a message.