How to Use AI Tools for Content Marketing?
The use of AI tools for content marketing can simplify your content creation and marketing efforts. If you are a content marketer or business owner, AI tools, such as ChatGPT, can allow you to do your job with greater efficiency and effectiveness.
There are different ways that AI tools can benefit your content marketing strategy. The most profound benefits include topic generation, personalization, automation, content curation, enhanced user experience, and content scoring.
While AI-based content marketing has a great impact on cost-efficiency, customer experiences, and other factors, content humanization is required at a certain stage to resonate better on a more emotional and personal level with your target audience.
ChatGPT is used as the preferred AI tool in this guide.
Using AI for Content Creation
Research
- Think about different points of view. Ask ChatGPT and it can argue the topic from different perspectives
- Explore the different reasons supporting and countering your view
Gather the key points of your content. Now you can use ChatGPT for brainstorming and structuring your content outlines. This AI tool works similarly to an editor, providing structure and direction to your views and ideas.
Use a prompt to create your content. The prompt should be specific, detailed, and focused on your niche audience. It is recommended that you try different ways with your prompts.
Summarize Content
Next, you can ask ChatGPT to summarize your content. This can also include video transcripts, blog posts, and books. All you have to do is ask ChatGPT to summarize the specific content before including the blog post or transcript.
Additionally, you may also ask ChatGPT to summarize your ideas or novel plots.
Draft Content
You can also have ChatGPT write your content draft. This can include:
- Blog posts
- Video scripts
- Social media posts
- Emails
And more. All that is needed is that you provide it with an idea of what needs to be written.
When using ChatGPT for drafting content, make sure to be specific with the prompt. This includes providing info on style specifications or giving it an outline. The copy created by an AI tool should be treated as a draft and not the final copy. It will need improvement before it can assist you in achieving great results.
Additionally, you can also ask ChatGPT to break down and restructure a content piece to improve SEO. Sometimes, an existing piece of content can have long sentences and paragraphs. The tool can break down the content to enhance readability, which can further make a positive impact on search performance. Remember, user experience is crucial to SEO.
You can also use ChatGPT for generating meta data such as meta descriptions and meta titles for your content.
ChatGPT also supports prompts for SEO content creation. The AI tool can not only help with keyword research, which is addressed below, but it can also help you optimize your content with the selected keywords. Additionally, it can also be used for creating FAQs on your topic. FAQs play an important role in getting your content to appear in People Also Ask and Featured Snippets in search results.
ChatGPT is a powerful tool for conducting keyword research. All you have to do is ask the tool for a list of keywords specific to your topic. Here is a look at the interface and the outcome of a prompt:
Keyword Research
ChatGPT is a powerful tool for conducting keyword research. All you have to do is ask the tool for a list of keywords specific to your topic. Here is a look at the interface and the outcome of a prompt:
You can also the number of keywords that you seek. The quality of the keyword list depends on the relevance of your keyword research prompts.
Social Media Management
ChatGPT and other AI tools are excellent at creating social media posts. When it comes to social media content, short-form content is the right size. This provides you with greater control over what you will be posting.
Using these AI tools saves you both time and effort in social media management. Social media content usually involves rewriting your existing articles, blog posts, and other long-form content pieces. They can also be an announcement or illustration of your ideas.
Here is a brief guide on how to create a Twitter thread with the help of ChatGPT. The goal is to promote a blog post.
The prompt can be something along the lines of “write a Twitter thread having X number of tweets that summarize this blog post: <link>.”
Twitter and other social media platforms have character limits for their posts. AI tools can ensure that such conditions are always met.
Social media posts are small, but they can take a lot of time to envision and create. AI content creation can help simplify and speed up the process. Interestingly, ChatGPT also knows other requirements such as using the right hashtags to improve your social media posts’ discoverability.
Tips
The quality of solutions provided by ChatGPT or any other AI tool will depend on the quality of questions you ask. The key is to provide the right details.
It is recommended to follow these tips to improve the AI tools’ response to your questions:
- Explore Alternatives: Click on ‘regenerate response’ if you are not satisfied with the first response. There is no limitation on how many times you can ask for a new response from ChatGPT.
- Add Context: Provide as much context as possible. This includes info on the social media platform you are targeting, your target audience, the length of the social media post, and other details.
- Set the Voice Tone: You can also define the voice tone you want your posts to sound like. This can range from something more serious to more cheery. You may even refer the name of a celebrity whose voice the content should sound like.
AI tools can provide a lot of flexibility in the way they respond to your requests. It is recommended to use the right tool and strategy before beginning your content marketing campaign. For more information and assistance, it is recommended to contact the Clear Imaging Inc. team. Reach out to us at 1(800) 380-6942 or send us an online message.
Resources:
https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/
https://create.microsoft.com/en-us/learn/articles/how-to-use-chatgpt-for-content-creation
www.brandwatch.com/blog/social-media-managers-guide-to-chatgpt/
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