Video testimonials can make a greater impact on your business’ credibility than you may realize. What makes them unique is that they demonstrate real customer experiences. Besides building brand credibility, the use of video testimonials on the right platforms can also create deeper bonds with your market.
Before you understand how video testimonial affects customer trust and conversion rates, you should know about the relevant statistics:
- 72% of customers have greater trust in a business having positive video testimonials and reviews
- When used on sales pages, these videos can boost conversions by as much as 80%
- Business websites having videos have 53 times higher chances of appearing in top Google SERPs
- 72% of consumers prefer watching a video so that they can learn better about a product/service
- 88% of consumers tend to trust video content more than recommendations from their friends, colleagues, and relatives
How Can Video Testimonials Help You Build Trust?
Video testimonials provide an authentic visual representation of the experiences of satisfied customers. Besides helping build trust, they also develop credibility by providing a more engaging and personal story.
Testimonials have always been known to act as great forms of social proofs. Studies show that 82% of customers read reviews online before buying from a local business. Video reviews take that experience to the next level.
- Video testimonials give your customers the opportunity to share their experiences in the form of genuine feedback.
- When you add these testimonials to your website and social media pages, your prospects can both see and hear from customers who have already used your product/service.
- You can make your brand feel more authentic with video reviews. This helps build genuine trust and credibility.
How Can Video Testimonials Help Grow Your Conversion Rates?
Video testimonials further help grow conversion rates by providing visual validation. Studies show that reviews help boost conversion rates by up to 270%. Video testimonials can have a big impact, especially when used toward the end of the sales funnel. They can take the validation effectively to the next level, as they provide a visually engaging and more dynamic confirmation.
You can include video testimonials in different types of online assets, including:
- Shared on social media
- Embedded on your company website
- Included in email marketing campaigns
Video reviews allow your prospects to get a genuine and better understanding of your product or service’s benefits and values. Watching a positive customer experience can have a more persuasive impact than reading text reviews on Google, Yelp, social media, or your website.
Video testimonials convert your customers into your salespeople and there is no salesperson that can top a satisfied customer.
Video Testimonials Create Visual Social Proof
Video reviews further help build trust by creating visual social proof. Studies show that 92% of customers trust suggestions received from family and friends more than those received from various types of advertising. Video-based online reviews have a visual appeal that works as a highly powerful form of social proof and approval that works similarly.
When your target audience sees genuine customers expressing satisfaction with your product/service, it acts as a compelling persuasion. Video testimonials have a much higher chance of influencing your prospects.
Creating a Stronger Emotional Connection
The use of video testimonials can help display emotions in motion. When customers share their positive experiences with your products/services, they are visually communicating the impact your offerings have made on their lives.
Videos can capture emotional narratives in ways that textual mediums cannot. This form of content, thus, resonates at a deeper level with your prospects. When your potential customers come across video feedback from your previous customers, they can better connect emotionally with your product/service benefits.
Tips for Creating Great Video Testimonials
Now that you better understand how video reviews can make a positive impact on your brand image, it is worth learning a few important tips for creating them. Before you get started, keep in mind that testimonial videos are different from flawless commercials that feature actors. You should strive to show genuine and sincere opinions of your customers to your prospects.
Follow these tips when asking your customers to leave video reviews:
- Give Them a Direction: Instead of giving them a script, you should give your customers a direction for creating their own video testimonial. Scripts do not enable them to share an authentic experience. A simple strategy is to engage in a conversation about their buying journey and the way your product/service addresses their needs.
- Create Short Videos: Keep your video lengths between 90 and 120 seconds. Make sure the testimonial includes specific details, instead of general information.
- Comparison: Suggest them to compare your brand to the competition. It is highly likely that your customers may have already used a product/service from your competitors.
- Get a Testimonial at the Earliest: Contact your customers as soon as possible after a purchase to get a video review. Satisfied customers are highly likely to create a compelling testimonial. Besides, they tend to be more excited in the early stages after the purchase when they remember the benefits of your product/service.
- Try Interview Format: You can use an interview format where you can ask questions. The questions can evoke emotions, encouraging customers to provide descriptive details on how your product/service helped them solve problems. However, it is recommended not to create yes-no questions.
Whatever approach you may use when generating video testimonials, you cannot afford to deviate from getting genuine reactions. The authenticity of testimony can make a much greater impact in terms of trust and credibility than a refined and professional commercial.
Conclusion
Thus, there are many benefits of creating and promoting video testimonials to build business credibility. Most importantly, these reviews create a visually appealing experience. They allow your prospects to see and understand the benefits and values of your products/services. Your potential customers will find themselves better positioned to determine the genuineness of video reviews and feedback. This is something that makes video testimonials much more powerful than their textual counterparts.
If you want to make the most of video testimonials to build your brand image, feel free to contact Clear Imaging, Inc. Get in touch with us at (800) 380-6942 or write to us.
Resources:
https://www.thedvigroup.com/video-production-blog/benefits-customer-video-testimonials-reviews/
https://biteable.com/blog/benefits-of-video-testimonials/#4-Catapult-conversion-rates
https://www.forbes.com/councils/theyec/2020/07/27/build-a-trusted-brand-through-video-testimonials/
https://www.indeed.com/career-advice/career-development/how-to-make-a-testimonial-video
https://www.testimonialhero.com/blog/the-complete-guide-to-video-testimonials
https://trustmary.com/video-testimonials/how-to-make-testimonial-video/
Video marketing statistics to know for 2020
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