LinkedIn has more than 1 billion users, hailing from around 200 countries and jurisdictions. Every week over 49 million of its users search for jobs on the platform. While these statistics sound impressive, there is something more about this professional social networking channel that makes it unique. LinkedIn is simply the oldest popular social media platform. It was launched in 2003 and has continued to gain popularity while all the older social networking sites have faded over the years.
While Amazon has the largest business profile on LinkedIn, Bill Gates is the most followed individual on this site. If you want your business or personal profile to benefit from LinkedIn’s high engagement rates, this guide is for you.
How to create a LinkedIn Personal Account?
Creating your personal account on LinkedIn can help grow your network, simplify your job search, and create a better personal brand. Some of the key benefits of creating a personal account on LinkedIn are as follows:
- Connect with other professionals within and without your industry
- Gain deeper insights into your field of work
- Improve your visibility among potential employers
- Find the latest job openings and apply for them
- Get recommendations and support from other professionals
It is recommended to follow these steps to create your LinkedIn personal profile:
- Open LinkedIn.com on your web browser (as an alternative, you can also create the account on the LinkedIn app on your Android or iOS device)
- The main page will prompt your details. Enter your name, email address, and password before clicking on ‘join now’.
- LinkedIn will take you through all the steps required to add more details.
- You will be required to verify your email address from your email inbox
- LinkedIn may also require your phone number as an additional verification
It is recommended to use a professional-sounding email when creating your LinkedIn profile.
Upload Your Photo
Next, you will have to upload a recent professional photo. Make sure to follow these tips:
- It should be your own photo
- Make sure to use a high-quality picture without any blurriness
- Make sure the photo features a plain background
- The face should be in the center and well-lit
Next, it is recommended to follow these steps to complete your personal account:
- Create your headline while following a 120-character limit. The headline should address who you are, your work, and your professional goals. It should draw the attention of the potential employers you want to attract
- Next, you must create a summary. It will let your audience know more about you. Use your summary to tell your story and showcase your passions and goals.
Next, you should fill out information on your work experience, volunteering experience, skills, and educational details. Once your LinkedIn personal profile has been created, you can connect with others. Make sure to stay active on the platform and keep updating your profile.
How To Create a LinkedIn Business Account?
While Amazon is the largest business profile on LinkedIn, Google is a close second. If you want to create an account for your business on the platform, it is recommended to follow these steps:
Log-In to LinkedIn
The first step to creating a LinkedIn business account is to be signed into your personal account.
- From the navigation bar, click or tap on the ‘form business’ dropdown menu
- Navigate down the menu and click on ‘create accompany page+’
- Choose the type of Page that matches your business profile. You will come across the following options: company page, showcase page, and educational institution.
- Next, you should fill in all the information related to your page’s identity.
- Click on the ‘Company Page’ and a new page will pop up. Keep in mind that providing comprehensive information can increase your weekly views. The required main fields include Name, LinkedIn Public URL, and Website.
- LinkedIn will continue guiding you on the information you need to provide in each field.
- Next, you will be required to provide more detailed company information. This includes industry, company type, and company size.
- Next, you should upload your business logo. It is recommended to have a 300 x 300-pixel sized logo.
- The next step is to enter a tagline that goes below your business’ name and logo.
- Once you have filled-in all the information, check the verification box and click on ‘create page’.
This will lead to the creation of your LinkedIn business account.
Filling Out Your LinkedIn Profile
Once you have created your LinkedIn business account, you will be redirected to a new page. You can provide all the information to complete your business profile. Keep track of the meter that shows the progress of your profile’s completion.
The key sections will include:
- About: The information in the ‘about’ section is displayed when anyone checks your product. It is recommended to provide an overview of your business including its mission, story, and values. This section should also mention your industry, website, company keywords, and headquarters.
- Product: LinkedIn allows you to add up to 10 extra products. You can add detailed information such as description and images. Additionally, you can also mention connections using your product.
- Life: Fill in the Life section to provide an insight into your company’s culture. You can provide info such as employee group photos, culture highlights, testimonials, and top executives.
- Jobs: This is where you can display all the open positions in your company.
- People: You can also fill up the People section to show all the people currently working for your company. Besides name, location, and job title, you can also mention additional information about each employee. An Employee Distribution graph can further be created to provide insight into employee locations and their universities.
So, these are the key steps involved in creating a LinkedIn personal and business account. If you need professional help in creating an account or managing your social media marketing campaigns, it is recommended to contact Clear Imaging, Inc. at 1(800) 380-6942. You can also write to us and we will get back to you at the earliest.
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