Twitter or X is currently used by over 415 million users worldwide. This includes 335.7 million monthly active users and 237.8 million monetizable daily active users. While X, formerly Twitter, may not be as big as Facebook or Twitter, it has some of the highest engagement rates in the social media universe. More than half of Twitter’s users rely on it as a news source.
It is also worth knowing that 85% of small and medium-sized businesses rely on X to beef up their customer service
1. Benefits of Creating a Twitter Business Account
There are many benefits of creating a business account on Twitter. These include:
- Improved Brand Recognition: X.com allows you to boost visibility and position your brand in front of your target audience. Make sure to use the right hashtags and tweet regularly to reach a new audience, grow your follower count, and get retweets.
- Grow Your Web Traffic: When you include your website URL in your tweets and Twitter profile, you can increase the traffic to your website. X can also be used for promoting your products/services and driving targeted web traffic.
- Connect Better with Your Customers: X makes it easier to connect with your customers and prospects. It is for this reason that Twitter is a preferred platform for businesses to supplement their customer support service. It is used for responding to customer queries and engaging better with the target audience. Additionally, Twitter can also provide you insights into what your audience is saying about your industry, brand, and competition.
You can also rely on X to stay up-to-date with your industry trends and news and develop relationships with industry influencers
2. Steps for Creating a Twitter Business Account
Once you realize how important a Twitter (X) account is for your business, you should not waste any time getting started. Follow these simple steps to create your account and start tweeting:
1. Initial Steps
Open X.com and sign up for your account using your name and email address or phone number. The profile information can be customized later on. If you already have an account for an email address, it is recommended to use a different email address to create your business account on Twitter. The micro-blogging platform allows only a single account for each email.
Once you have entered your name, email address/phone number, password, and username, click on ‘next’.
2. Verification
Next Twitter will require you to verify your account through a confirmation code.
- Check your email inbox
- Open the email from X.com containing the confirmation code
- Click on ‘next’
- Click on ‘create my account’ from the page that opens up
- Click on ‘next’
Next, you will be required to build your timeline. Follow three accounts from the selection provided by X. Then, X will require you to follow five more accounts plus five individuals you know. This is an optional step, as you can click on ‘skip’ to move on.
3. Building Your Timeline
Next, you will be required to build your timeline. Follow three accounts from the selection provided by X. Then, X will require you to follow five more accounts plus five individuals you know. This is an optional step, as you can click on ‘skip’ to move on.
This will lead to the creation of your new Twitter account. This is where you can customize your Twitter account and page.
4. Add a Profile Picture
- Next, click on ‘set up profile’
- Select and upload a profile photo
- The photo will appear alongside all your tweets
- Users will view the photo when engaging with your business account
- The photo will give an identity to your business
- Make sure to keep your profile photo size to 2MB
Make sure the profile image is relevant to your business and brand.
5. Add a Header
Next, you should upload a header, which will act as the background to your profile image.
- Keep the maximum file size to 5MB
- Twitter recommends the image’s dimension to be limited to 1500 x 500 pixels
- If required, X can trim the photo to 1263 x 421 pixels to ensure proper rendering
6. Add Your Website URL
Next, you should add your website URL to your Twitter profile information. Users can click through to visit your website to learn more about your products/services or brand. You can change this website to landing pages whenever you run any promotional campaigns.
7. Add Business Description
Twitter allows you to describe your business in 160 characters. Use the business bio section to tell your target audience what your business offers.
Follow these tips when writing your business description:
- Try to be brief and concise
- It is recommended to mention your location if you want to target local audience
- The description can also include info on your business hours or other details you want your customers and prospects to know
It is recommended to personalize your business bio to connect better with your audience. The key is to let your target audience see your personality through your description.
When customizing your X account, make sure to maintain a consistency between your brand and the content you use. This includes content such as profile photo, banner image, account name, and business description.
Every Meta business account creator will want to know when any activity takes place on their page.
- Toggle ‘page notifications on your profile’ to ON
- You can also set options here to opt-in or opt-out of promotional messages and Meta products/services
- Click on ‘done’ when it is all done
When the notifications are turned on, you will be receiving updates about your business page even when you are not logged into your personal account.
Once you have completed your business bio, click on ‘save changes’ to complete the process.
You can view your X profile by clicking on ‘profile’ from the left sidebar. Your account is ready and you can now create your first tweet.
8. Create Your First Tweet
Your first post can be content shared from your website or a welcome tweet introducing your presence on X. It is recommended to choose the right time to post your tweet. This depends on your industry and the audience that you want to reach.
Make sure to mention hashtags in your tweets. The hashtags should be relevant to your business and industry. If you are targeting the local market, you can mention the location.So, these are the main steps involved in creating your Twitter account. When it comes to a business profile, it is recommended to seek professional help to achieve flawless results. The team at Clear Imaging, Inc. can not only help you create a professional-looking Twitter profile but also assist you in building and implementing your social media marketing strategy. For more information, feel free to contact us at (800) 380-6942 or send us a message.
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