Advanced Demographic Targeting for Ads
As Facebook knows the geographical location of its users (at least the location which they input – which is usually true), An advertiser has the ability to geographically target his audience right down to the city. And it doesn’t stop there. You can also target your audience by sex, age, and whatever interests the person has entered in their profile. For instance: Females, 25-36 who are interested in Gardening.
With over one billion active users you can be assured that you can find your demographic no matter how specific with Facebook ads.
Analytics
Facebook’s Analytics for Business pages come with user friendly and comprehensive data analysis. For instance you can view tables which show how many people saw, and interacted with your post, as well as its virility. All of this data is crucial in determining which of your posts are performing, so you can then zero in on what your audience likes.
Other features include a graph of how many ‘likes’ and ‘unlikes’ you get as well as the break down of demographics: age, gender, city and from where they ‘liked’ your page, e.g. on a mobile device, on your Business page itself, on a like button on an external website etc etc.
Promoted Posts
Recently unveiled, Promoted Posts are a Godsend to business owners. At last you can take your messages, photos and video to the public by spending a few bucks with Promoted Posts. The more you pay the further the reach goes. Depending on how many likes your page already has you will have different rates. For instance pages with less than 200 likes may only have the option of spending $5 to $10 dollars and reach 5,000 to 10,000 people. Whereas pages with 1000 likes could spend $50 and reach 50,000.
It should be noted that the people your post will be promoted can be selected to either just the ones who ‘like’ your page or ones who ‘like’ your page and their friends.
Offers
Aside from typical posts of photos, statuses and video you can also post a ‘special offer’ where you upload a thumbnail photo for your offer and choose a title, expiration date, amount of individuals who can claim your offer, and a URL where the person can go to get the offer.
Lastly you will set a budget for the offer, in this sense it acts like a Facebook Ad, you will also choose the gender, age, location, language and any other variables that you could with a standard Facebook Ad; the only difference being this is a limited time offer that is being promoted.
Offers allow your business an opportunity to reach a large audience with the incentive of a special offer to grab their attention and route them wherever you wish.
0 responses