Artificial intelligence (AI) is the omnipresent buzzword today. No field has remained untouched by it. This includes the world of website design. If you are a small business owner and are considering the use of AI website builders to simplify and speed up website creation, you have come to the right place.
Here, we explore the pros and cons of using AI website builders for creating a well-optimized website. Find out whether these AI tools are really the game-changers in the field of web design or just buzzwords meant to create a strong impression on the uninitiated. Does AI really simplify the web design process and deliver a great end product or complicate things?
The Use of AI in Website Creation
The AI website builder market has shown almost a 33% year-on-year growth rate. It seems that the new AI-based technology is making the process of website creation more user-friendly and accessible. It seems to be capable of handling the key issues in conventional web development.
The latest AI website builders seem to streamline all aspects of web design and development, including layout design and content creation. AI can assess user input and needs to create customized design suggestions. Such website builders provide intuitive user interfaces and easy-to-use prompts. The emergence of AI-driven web designing enables small businesses to affordably and quickly build their online presence.
Pros of AI Website Builders
There are many advantages to using AI website builders for small businesses. Some of the most notable benefits are as follows:
1. More Efficient Website Design & Creation
AI allows you to have your website go live on the internet in a much shorter period than in the past. There is no need to wait months or weeks before your website can be launched. Besides, you can have your website up and running without having to compromise on quality. Some of the key features of AI design tools include:
- Generating unique images & graphics
- Pairing fonts effectively
- Creating a custom website within hours
In technical terms, AI website builders enable rapid deployment. The quick turnaround is perfectly suited for businesses that need to launch instant promotions or react immediately to market trends. Such speed can help your business become more competitive in a fast-paced market.
2. Improved & Easier SEO
Implementing SEO has been known to be a time-consuming process. AI website builders come equipped with processes that implement best SEO practices during website creation.
AI can ensure your website has the proper structural elements to address the SEO requirements. Additionally, AI tools can create search-optimized blog posts to boost your website’s rankings. When it comes to redesigning a website, AI can analyze the existing elements to make suggestions in the areas of structure, keyword density, and readability to improve its rankings.
3. Create Websites without Coding
You can now create a full-fledged website without the need for coding. AI website builders provide a user-friendly interface that simplifies the process of website designing. A combination of drag-and-drop features and customizable themes allow you to create a professional-looking website. AI website builders help small businesses overcome technological limitations.
4. Budget-Friendly Web Designing
As a small business, it is most reasonable to invest in budget-friendly solutions. AI website builders provide the ideal solution for those on a tight budget. The different ways this can benefit your business are as follows:
- There’s no need to pay big to developers
- Saving up on development costs lets you invest more in core business activities or marketing
- The low cost allows you to test different website designs
Cons of AI Website Builders
There are also certain cons to creating websites using AI site builders. Some of the notable downsides include:
1. Generic Designs
When you use an AI tool, there is a good chance your website may look like many other websites. This is because AI website builders usually use pre-designed templates. If you seek to create a unique brand identity, this can prove to be a big limitation. While some tools are offering a broader range of templates and greater customization options, it is not yet enough to avoid creating a consistent appearance across different websites.
2. Redundant Content
When you use an AI site builder, your website may no longer have the human touch required to make your target audience feel more connected to it. So, it is recommended to use AI in moderation. The ideal application scenarios include:
- Brainstorming outlines for creating blog posts
- Enabling your visitors to get instant answers with the help of a chatbot while still allowing them to access your customer support team
- Brainstorming web design decisions
3. Unreasonable Reliance on the Platform
Once you create a website using an AI website builder, it is tied to the system. If the platform ever develops issues, shuts down, or experiences major changes, your website may lose its functionalities or become unavailable. As your business grows and your website’s needs too, the website builder’s features should also keep up. If not, your website may not be able to support greater traffic or more complex customization.
The only solution in such situations may be to migrate to a different service. However, this can translate into resource investment and downtime. If your business depends on the maintenance of a consistent online presence, relying on a single platform can be a big concern.
4. Overcoming the Learning Curve
While AI website builders are promoted with the tagline of having user-friendly interfaces, AI is still in its initial stages. It is an emerging technology and you will have to learn how to use it. There will still be a learning curve as you will be using an entirely new technology. This can prevent you from making the most of the available features and functionalities.
The drag-and-drop functionality may seem to be simple and straightforward. However, when you need more advanced features for your website, such as customizing user navigation, the complexity will increase. Additionally, you will also have to keep up with the regular updates.
There are many other areas where AI website builders cannot deliver results similar to a human team of web designers and developers. Creating a website is just the beginning of a journey. Your brand will evolve over time and you will need to add new features to your website. Professional web designing services can provide the long-term relationships that AI tools cannot. It is this long-term relationship that helps keep your website up-to-date and evolving over time. It is important to look at a website as an “organic entity” that keeps growing and evolving over time. And an AI tool cannot nurture it like a team of human designers and developers.
Conclusion
Traditionally, creating a website involves hiring the services of experts and spending weeks before all the elements are ready before the website can go live. AI website builders are changing that. They claim to allow almost anyone to create a website. You can now seemingly create a professional-looking website without the need to write any code. However, AI is still a new technology and it has its pros and cons as can be seen above.
While preferences can vary from one business to another, there are many features and benefits that cannot be found with AI tools. They cannot provide you with a discussion of your unique needs. A web designing agency can create unique designs. Your website will not look like thousands of other websites. Features can be coded from the ground up keeping your business’ unique needs. And most importantly, you can have access to constant support. If you seek such a level of attention and long-term support, feel free to contact the Clear Imaging, Inc. team at (800) 380-6942 or send us a message.
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