Imagine for a moment that you could know anything you wanted about your customer. The reasons why he wants to by ‘x’, the reasons he doesn’t want to buy ‘y’. What would it be worth to you to have full certainty on the likes, dislikes, preferences and other data of your targeted demographic? It would be worth its weight in gold indeed.
For starters, by knowing what customers want and don’t want in regards to service, you could streamline your product/services to what is in demand and not waste energy and effort on things that are not wanted, thus improving your efficiency and return.
What other things would you like to know about your consumer base demographic? How about what kind of company image and characteristics they are attracted to (one example would be what uniforms they perceive as professional for your industry), and what kind of company image/characterizes they are repelled by? Thereby making them feel more amicable towards you and your staff, and avoiding offending them. Indeed this too would be valuable.
But it doesn’t stop there. How about knowing what price point is most desired by your demographic? In other words the maximum they will be willing to pay.
Yes, there is much to know indeed, and you can know all of this and more with the power of surveys.
Surveys
As illustrated in the above text, little known and under-utilized, surveys have more power than you can imagine.
Make a list of everything you want to know, and then group them into separate surveys (for example, one on pricing, one on company image, etc), limiting it to five questions per survey. Next, with each survey you must question at least 100 people or more to get proportional results. By doing this you will discover what you want to know and then get the certainty you need to make truly informed decisions in business.
Methods of Surveying
How does one go about doing the actual surveys? What are the best and most efficient ways to do surveys? Stay tuned for next week’s article where we reveal all.
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