E-books as Promotion – Part Two

Continuing from last week’s article today we will discuss what to do next on your E-book adventure. First, we must assume that you have read last weeks article (if you have not please click here to do so), and second that you have done your 100 surveys on your public.

With the surveys done, you must now sort through all the responses and find the majority response to your two questions by tallying them up and organizing the responses into categories. Remember, that similar responses should be included together and considered as the same answer.

The two questions were:

1) What problems do you encounter most often in regards to [your industry]

2) If you could overcome those problems what would you be able to be, do, and have?

You should now know generally what the main difficulties your customers have and then what benefit or condition they could achieve by overcoming this problem. This will ensure that your book is giving the public what they want, thus it will not be a blind shot in the dark.

Title

The very title and cover of your e-book should contain the data from your survey. For example, “Learn how to achieve (desired condition), by overcoming (list of top problems)”. Or “Is (list of problems) keeping you from (desired condition)?”. Or “100 problems and 100 solutions for [your industry]. Use your intelligence and marketing knowledge to create a clever title utilizing your new information. It should be short and sweet.

Content

As far as the content of your e-book is concerned, it should be centered (unsurprisingly) around the information from your survey. One format you could choose would be to take the 10 most common problems that appeared in your survey and make a ‘chapter’ for each one, breaking it down into a detailed description of this problem, complete with photos, and then end the chapter with solutions they could implement (coming from your expertise), also with photos.

As you can see it would be a very simple e-book indeed, however it would be useful and desired.

What software do I use?

You can actually write your e-book using Microsoft Word and then convert the file into a PDF. This function exists in Word itself.

What do I do with my e-book?

With your e-book complete (and edited, please!!!) You are now ready to roll it out as your new promotion tool. How can you implement it? There are many possibilities and we will tell all in next week’s article! Stay tuned.