Content has to stay fresh and be continuously added to your website to keep Google happy as well as your web visitors. But after you’ve got your most obvious articles and pages written it can sometimes be difficult to conceive of any further things to write about. Therefore, let’s discuss a few ‘out of the box’ ideas you can employ for some fresh content.
Use the News
By its very nature ‘news’ is a constantly occurring thing therefore it is a boon to the writer as content ideas never run dry. In this approach you would take a news item which was relevant to your company/industry and use that for the bases of an article. It could just be your opinion/commentary of the news item, or you could use the overall topic of the news item and use that to write a helpful/informational article.
Check on the competition
Go online, search out all of your competing websites (local, national, and international), and see what they are doing! This is a fast and easy way to find out what content ideas you haven’t thought of yet.
Ask your Readers/Customers
What better way to find out what new content would be good for your website then to ask the very people who will be reading it! This is a very obvious and often over-looked method of getting new content ideas. Essentially you just start asking your clients/customers what they would like to read about or what information they would find valuable. You would then proceed to have said content created and uploaded to your website.
Experts
People believe in experts. They accept that they know more than themselves and therefore authorities in their fields. Having articles written by industry experts not only adds variety to your content but it also helps in elevating the image and reputation of your company.
0 responses