In last week’s article we described three old link building techniques which should be retired. Now we’ll discuss just a few of the many avenues you can take on expanding your site’s link building campaign.
Make a link badge
Don’t just ask your loyal customers and industry partners to put a plain old link to your site, take it one step further and have a nifty link badge designed and ask them to show their love for your company by putting the badge on their website or blog. By packaging it this way (show your love for us by boasting our company’s badge and linking it to our site) you will get more responses.
Reinvent your Blog
A blog offers many benefits to a business and if yours is not being actively created, or is and not getting any results it is time to reinvent your blog and make it start working for you. Sit down with your Sales & Marketing Staff, as well as your Production & Services staff to find out what knowledge your company can provide for free (via the blog), and how to package it so that it is something the public will be interested in.
The blog need not be funny or entertaining (although that is always a plus), it simply needs to have useful information which is in demand. By doing this readers will naturally link to it and reference it.
Start a social media campaign
Before you begin make sure you already have your Facebook, Twitter, Google Plus and Pinterest accounts already setup (If you don’t you can hire Clear Imaging to do it for you). Once you have that, make at least one post per day with some text, a link, and a photo (posts with photos get MUCH more engagement, so this is a must) to either an article on your company website or blog, or to valuable content on another’s website if you don’t have enough content. Consult with Sales & Marketing to find out what words or key phrases audiences respond to, so you can use those in your posts in order to make them more engaging.
Posts can simply be a question to the audience (preferably one which gives them a mystery, and draws them in), a link to your page and an interesting/attention-grabbing photo. If your content and marketing are good and you continue to do this on a regular basis it will create a good social media presence.
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