Do you want to show up in first position in the Google/Bing rankings for users who search for keywords such as “contractors in my area” or “installation experts in my area” instead of your competitor appearing in that position? Over 8 million search results were found, but what does it take to be #1?
Search Engine Marketing (“SEM”) is the process of gaining high quality traffic by purchasing selected keywords on search engines. It is referred to as PPC (pay-per-click) marketing. What this means is that you pick the keywords you want to show up on and only pay for clicks from those searches.
Q: If I have SEO do I also need SEM?
A: YES! By including SEM in your marketing strategy, your SEO rankings will automatically boost as you drive more volume to your site. Google will identify your website’s “quality score” associated with those searches and will reward your website with higher rankings for similar searches.
Q: How much work does it take?
A: Absolutely none! We will set up a short phone call and run some suggested keywords by you for approval. After that, you will receive monthly reporting that will include the number of clicks, the cost, and a random sampling of the keyword searches that received clicks.
Q: How expensive is it?
A: Search Engine Marketing is commonly known as the cheapest, yet most effective way to increase revenue. Best of all, we can tailor a custom plan within your budget. Call us today at 1-800-380-6942 to talk about ways we can help!
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