It is just as important to know what to do in your SEO campaign as it is to know what NOT to do. This becomes quite apparent when you research SEO online, and discover that everyone and his brother have their own SEO techniques; therefore making it difficult to discern the good data from the bad.
Let’s discuss some SEO Don’ts which are empirically not useful.
Content written for Search Engines, not for Readers
Everyone knows that links to your web pages are valuable, and assist your SEO. But people will only put links to your web pages if the page/content is: 1) interesting or 2) useful.
Often times in an SEO campaign, batches of banal content pages will be written, all un-interesting, with the purpose of only getting Google’s attention, and having little use to an actual reader. Therefore it is no wonder why many people have a hard time getting links. Ask yourself this question: Would you link to a flavorless SEO content page?
Pages should be written to stimulate the reader, engage him, as well as appeal to Google’s keyword distribution algorithms. Both must be catered to.
Reciprocal Linking (link exchange)
Reciprocal links haven’t given any ‘link juice’ for many years now. That however has not stopped webmasters and marketers from continuing to seek them. Links only pass over the ‘juice’ if they are one way. With that said, the only way a person would link to your page out of the kindness of their heart (as they are not getting a link back from you in return) would be if your page/content was: 1) interesting or 2) useful. Again, we return full circle to the value of good content.
Obfuscated Content
This is terribly obvious but missed often by uneducated marketers and green webmasters. Interactive content (flash, javascript) is notorious for obfuscating text, making it invisible for search engines. This becomes a critical issue if a large portion of your website/content is in flash/javascript, effectively showing Google an empty website.
There are ways around this issue however, they involve the use of XML and in some cases CSS to elucidate the content for Google.
Article Submissions
Article submissions are a thing of the past. Presently one should either:
1) write said article for his main website
2) write said article for his website’s blog
3) post the article on another more popular blog (guest blogging)
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