The ways by which you can promote your website online for free are legion. All that is required is energy and commitment to see it through to a good result. One cannot expect instant gratification and must be ready to keep at it for the long haul. For example, you can’t expect to create a groundswell of interest and followers by just doing articles utilizing Google Authorship for one month. Let’s examine some free promotion campaigns you could undertake to spread the word about your website.
Spam-free Comments
Leaving helpful comments on Blogs, Forums and Yahoo Answers is a slow yet effective way of generating interest in your website/company. This does not mean spamming, advertising, or simply putting links to your site.
There are two approaches you can take:
1) For your Forum/Yahoo Answer’s profile, indicate that you are a representative Company X, and proceed to post helpful information to people’s posts, but without links to your website (albeit sparingly). If your profile allows you to put a link to your website then you should definitely do so.
2) For your Forum/Yahoo Answer’s profile, do not indicate that you are from Company X, but you are simply another normal member. Make posts with helpful information and then put links to your company’s website as a reference.
The key to this campaign is moderation, good sense and good intentions.
Google Authorship
Any company which has a blog and or writes articles for their website should be taking advantage of Google Authorship. Google Authorship is a key component in making a name for your company and becoming an authority in your realm/field. It is how you can showcase your own original content to the web and let them know that YOUR Company wrote it.
To find out what it is and how you can use it please read our article where we cover it thoroughly: What is Google Authorship
Free E-books / Guides
Don’t let the fact that you are giving it away for free turn you off to this very successful pattern of promotion. A well-done e-book or guide which is free has great potential for spreading through the internet, giving your website/company much promotion.
You can offer your guide directly on your website for users to download at the click of the mouse, or you could get clever about it and have them first sign up for your newsletter first (as a requirement), and then email them your guide/e-book.
If you want to monetize your guide, then it must end with the user eager for more, eager enough to pay. You can arrange it with malice aforethought that this free guide is merely a sample (albeit a complete and useful sample), but that the complete works/information can be obtained for a small fee.
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