Increasing Traffic to your Website

There are many things the website owner can do directly to increase the amount of traffic to his website, and not all of them require paying for advertising or press releases. Let’s look at a few methods you can employ to boost traffic, without costing any money.

Social Media Posts

Whatever you post on your business Facebook, Twitter, Google+, etc ensure you make a line break and put a link to your website. It is important to remember that the end result of your social media activity is accesses to your website, and you must not assume that users will do so un-coaxed, be aggressive and always direct them with links.

Additionally, post at the right time of day; find the sweet spot by checking your analytics and finding the right hours.

Original Research

Good content marketing will improve your rank in the search engine results, and thus increase your traffic. A good content marketing technique is to do original research on a subject relating to your industry (an article, video, etc) thereby making you the sole author of it. This helps you rank well for unique search terms relevant to it, and additionally as the authority on this new research you will then be apt to get many incoming links to your website to reference the source material.

Attention-grabbing Headings

Be it a blog post or a social media post one must take great care and thought in choosing the title or heading. As this is the first thing (and sometimes the only thing) a user will read it is crucial that you make it stand out in order to grab their attention. Banal headings will not get any attention and will be skipped.  Of course headings should not be obscene or absurd. Surveying the headings used on BuzzFeed will give one a good idea of what to shoot for.

Email Marketing

If you are not already collecting email addresses from your consumers/clients it is never too late to begin doing so. Having a database with contact information for people who are interested in your products is truly invaluable. Once you have such a database you can then keep your customers up to date with useful & non-spammy newsletters. By continuing to communicate and enlighten them you will turn them into repeat buyers.