Put the Google+ Button on your website
The expected and traditional way of getting pluses is putting the good old button on your website and hope that visitors will click on it (thousands of visitors per day). This tactic is only useful if your website gets a high amount of traffic, otherwise your clicks will be few and far between. It is however still recommended as every bit helps.
Post in Google+
Dramatically more effective is making quality (emphasis on QUALITY) posts in Google Plus. People will then ‘plus’ your post and some will go the extra mile to visit your Google Plus page and then ‘plus’ your page itself.
Where do I make these Quality Posts?
If you have a large number of people in your ‘circle’ then you can just make them on your Google Plus profile page, otherwise you need to find a place where there are lots of users who will be able to see your posts. Namely: communities.
Find communities that are related to your business and make your posts there. For instance if you are a florist then join a flower community. If you are a contractor, join a DIY community. If you do computer repair, join a computer community.
However, don’t limit the communities you post in to just those relevant to your business. Remember this is ‘social’ media. So feel free to post anywhere you want, even movie communities. Doing this helps to ‘humanize’ your company and gains interest.
What kind of posts?
It is a well known fact which you will soon discover yourself if you haven’t already that posts which have a photo or video get the most attention. Therefore whenever you post make sure there is a photo or video to go along with your text.
But don’t just choose any old photo. The photos you post should have a certain ‘wow factor’ in order to get attention and subsequently, pluses. This will require taking some time scouring the internet to find good photos related to the community you will be posting in.
Additionally, remember that Google+ is social media. This means you can’t simply make posts about special offers, and sales-related posts. The majority of your posts should be social and interesting. Keep it human and people will want to follow and share your content.
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