Since Social Media is so new on the scene few believe or realize that there are indeed some rules as to how each platform (Twitter, Instagram, etc) should be used by businesses. Many uneducated marketers’ social media sites are a total free-for-all, without delineation of purpose. Let’s look at exactly what Twitter should and should not be used for.
How not to use Twitter
- Using an app to take Facebook posts and automatically have them tweeted in Twitter
- Sending mass private messages with copy/past generic text
- Making tweets which are targeted at ‘everyone/anyone’ as opposed to actual one on one communication
- Special offers
What can twitter be used for?
- Lead generation; by using advanced searches and then providing helpful information
- Customer Service; by using advanced searches to find people having difficulty/upset about your company, products or services, and then reaching out to them to handle
- Networking; by finding individuals in industries you want to reach into
- Media; by using advanced searches to find journalists who are doing stories relevant to your industry, to whom you can then contact
Summary
Twitter is a one on one communication tool, not a blowhorn. It works best when you are reaching out to people individually and helping them with an unmet need. Everyone is invited to join in on the conversation on Twitter, the same cannot be said for Facebook. Therefore it is not rude or inappropriate for you to chime in on a tweet someone made IF your tweet is something helpful or relevant, and not a ‘click here to see our products’.
Thanks to hashtags and advanced searches you have the potential to reach a terrific amount of people who are discussing things relevant to your business/industry, and your success will depend upon whether or not you use natural communication.
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