Should you be engaged in link building for your website in order to boost its ranking in the search engine results pages you should definitely know what to avoid, as there are as many ‘black hat’ ways to build links as there are ‘white hat’ ways.
Yahoo Answers & Forum Spamming
It is one thing to place a link in a form post where it is expected, useful and appropriate, and it is an entirely different thing to make spam posts which have no value, and put links in them. The latter is highly discouraged. Whilst the prior is indeed a legitimate way to build not only links but traffic. If people are writing posts and looking for answers, and you provide a helpful answer to them, then that is very natural. If your website has valuable content/articles then you should be able to do this.
Paid Links
Google has specifically stated that you should not engage in purchasing links. Why? Because you are basically giving your site artificial value. Links are earned because something is interesting or valuable. Therefore, its position in the search results increases. But if something which has no/less value pays for links and gets boosted in the search results, the end user will be frustrated, as Google is basically telling him that this site is good, when it may not be at all; thereby making a fool of Google. Great content fosters free links.
Link Networks/Farms
Reciprocal linking is fine and natural, but it has no SEO benefit. Link junkies and shady SEO company’s sought to get around this by creating vast linking networks where you could like to a few sites, and then a few completely different sites could link to you, and Google would not notice. But in actuality Google can detect such linking schemes and consequently penalize the participants.
Any SEO companies that use link farms or networks should be avoided like the plague.
Press Releases
Press releases used to be a reliable and effective way to get a large number of links and or quality links from high domain authority websites. PR Web has changed how it propagates your release as well as how many links and for how long your site will be linked to. Basically you will get a surge of temporary links to your site/release, and after a few days they will go down to just a handful. If your release was excellent and got a great deal of media attention, then it would get high domain authority links which will not disappear in a few days.
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