Free Awesome Content
Free content isn’t as fast as the above deep discount method is in creating revenue. That is because the free content method does not sell, all it does is give valuable information, it also:
1) Builds trust
2) Positions you as an authority
3) Starts a relationship with you and the prospect
4) Puts the prospect in debt to you
Notice the heading is free ‘awesome’ content, not free ‘normal’, ‘mediocre’, ‘mundane’ content.
It is not photos from your project portfolio, nor is it testimonials. This is not ‘awesome’ content.
Awesome content would be best described as this, from SEO master Wil Reynolds: “it is something that if it was gone tomorrow people would be genuinely saddened that they could no longer access it”. That is awesome content. It also has the tendency to go ‘viral’ because it is so liked.
It is free because we don’t want to place any bar at all, we want the lowest possible entry level in order to have the widest possible dissemination.
What are some examples of free awesome content?
Free awesome content is typically ‘digital’ content. (print might be cost-prohibitive, but worth trying).
The best free content would be something:
1) Relevant to your prospect/website visitor
2) Solves a problem he is having in regards to the industry which you are in (plumbing: leaks) (lawn maintenance: dead grass)
3) Easily consumable (PDF, short, not 100 pages)
4) Leads into a service which you provide which is related, which you can offer
5) Something which know one has done/created yet
The simplest way to go about creating this content is to find the pain-point or difficulty/problem the prospect is having and create a DIY guide which addresses it completely in full detail, going above and beyond (not just some garbage e-zine article), in PDF form and provide it free. The DIY guide for customer pain-points takes little imagination and is definitely the easiest way you can get into the world of Awesome Content.
Other Types of Awesome Content
Another very successful and easy to implement form of awesome content would be the ‘curated list’. In this case you take a particular topic and scrape together all the most relevant useful data on it and consolidate it into one article.
Examples of this would be:
1) 20 best ways to close a prospect
2) 50 vegan, gluten-free deserts
3) Every local plant/flower in your region and maintenance instructions
4) Dying plant algorithm (what to do for various plant ills)
5) Diagrams showing how much your power bill is effected by different AC, lightening, and how much money you can save
6) Every different style of patio/driveway, in an index
As long as your content is filling a legitimate need and helping people it will perform much better than other forms of content; which after all is what content should be doing in the first place.
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