The two reasons why a website doesn’t get leads
The one thing nearly every business owner wants to know is: “how can I get more leads from my website?”
It is this question that drives people to search deep into the web for ‘internet marketing advice, ideas, tips’ etc.
Let us save you all that hassle and tell you exactly what’s what.
How do I get more leads?
Just two things:
1) Get more traffic coming to your website.
2) Convert that traffic into leads with carefully worded sales text, offers and forms (this is your lead generation funnel).
Let’s break it down further.
How do I get more traffic to my website?
You must proactively send people to your website. A website that does not have traffic will not generate leads.
There are many ways to drive traffic to your website, here are three of them:
a) Advanced SEO campaigns; you can appear higher in search engine result pages, and thus get more traffic. This could be considered a ‘passive’ way, since you have to wait for them to come to you.
b) Pay-per-click advertising; you can send traffic directly to your website with ads. This is considered ‘active’, since you are actively sending people to your website.
c) Social media posting; you can also send people directly to your site by posting on social media.
Now that you have traffic to your website, what do you do with it? Stay tuned! We shall reveal all in our next post.
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