marketing
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Knowing your audience
Pick up any book on marketing and without fail one of the first chapters is always: identify your dream customer,…
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Your email marketing cheat sheet
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Want to attract more competent employees?
Are you having a hard time getting quality skilled & unskilled staff on your team? The problem may be in…
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Increasing Leads With One Simple Piece of Text
If we all just waited for prospects to buy, and never asked them, we’d be waiting for a very long…
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Planting SEO seeds in the Summer for a Winter harvest
Many small business owners are apprehensive about promoting when they are busy during the Summer. Their fear is understandable. Many…
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Digging for that sale
For simplicity’s sake, let’s keep this about service-based businesses. The average cost to acquire a customer is $200-$300 depending on…
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The ‘X’ factor that your business is missing
Marketing, Public Relations, Reputation, Reputation Management, Sales, Website Improvement, Website Tips, Websites for BusinessesIf you’re in a service industry, I bet you’re not leveraging this key element. It is also important for e-commerce…
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A reason why your profits are stagnant
When you sit down in a dentist’s chair for your annual or bi-annual teeth cleaning, the hygienist might do something…
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How to increase your sales THIS week
I was speaking to a small business owner yesterday and I was shocked to discover one thing they weren’t doing….
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How to make customers trust you instantly
The celebrity endorsement. It is highly potent, but seldom utilized by small businesses. Because let’s face it, you’re not going…
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- How Service Businesses Can Build a Referral Engine That Runs on Autopilot
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- Recession Proof Branding for Local Businesses: Strategies to Stay Top of Mind in Your Community in 2026
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