Positioning
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Is your business forgettable?
One of the worst curses a business can have is the curse of forgettability. This comes about when a business…
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A Better Way to do Marketing
As each new year rolls forward the market places are saturated with more and more new products and new businesses….
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Marketing: Be Different, not Better
This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to…
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The Most Under-utilized Marketing Technology
The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning…
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