Advertising
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What is Retargeting?
As a web surfer you are already very familiar with retargeting, from a consumer’s perspective. It’s quite simple, we’ve all…
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Viral Content for Businesses
When considering viral content most associate it with videos of cats playing piano, policemen at dance-offs, and other social media…
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4 Reasons Why Your Ads aren’t Working
Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways…
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Don’t waste your time getting Facebook ‘likes’
Promoting on Facebook has changed over the past few years. Before if you had thousands of likes (or fans) you…
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Brand Awareness for Small Business?
When researching marketing, promotion and advertising one will inevitably come across ‘building brand awareness’ as a goal for ads, free…
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Let’s Demystify Promotion
Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have…
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Banner Blindness
As more and more advertisers find more and more ways to promote their banner ads to web users the individual…
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Should my business be on Houzz?
Before we delve in to answer that question let us first discover what Houzz actually is and how it is…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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What is Content Marketing?
Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads)…
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