The importance of walk-in traffic that converts into sales can be realized from its impact on your business’s ROI and revenue growth. When you effectively turn a higher percentage of your visitors into paying customers, it can not only increase profits but also justify your marketing investments.
Besides, when you maintain a steady stream of leads and conversions into sales, it helps sustain your business, generating revenue and cultivating customer loyalty. This guide provides a valuable guide to turn walk-in traffic into omni-channel leads for local shops and service providers.
Challenges to Converting Foot Traffic into Leads
Some of the key challenges local businesses face when trying to convert walk-in traffic into leads are as follows:
i. Customer Experience
It can be a big challenge to meet and exceed customer expectations. Poor customer experiences can prevent customers from returning and may even damage your business’s reputation.
ii. Customer Loyalty
Your customers have a greater level of options for making their buying decisions. So, building long-term loyalty is becoming increasingly difficult. You must take the right steps to keep your customers engaged and loyal to your brand.
iii. Consumer Behavior Changes
Consumers are no longer changing products or services. They value experiences. Besides, they are more into making socially conscious purchases.
iv. Staffing
You have to attract and retain the right talent. The second challenge is to take steps to improve staff efficiency while creating upskilling opportunities. This is important to maintain a competitive workforce.
How to Convert Foot Traffic into Omni-Channel Leads?
When someone walks in and walks out of your store and you have no way of connecting them to any of your online channels, you will be losing potential revenue. Using the right strategies can help you turn a significant percentage of your walk-in traffic into lifelong customers.
Even when the primary goal is to drive sales, building long-lasting business relationships places your business in a stronger and more sustainable position. It is recommended to take the following steps to convert walk-in traffic into omni-channel leads:
i. Use QR Codes to Grow Your Lists
QR codes provide a swift and interactive approach to inviting customers to opt in and receive emails and SMS messages from your business. When they scan the code, the messaging app will launch and pre-fill text with your message. All the user will have to do is send the text and the opt-in process will be complete.
In-store signage or flyers can help your prospects scan a QR code for a discount or useful content. Let them scan the code and fill out a form asking questions related to their needs. All they have to do is provide their contact detail and receive the info they are seeking.
ii. Wi-Fi Sign-Ups to Grow Your Lists
You can leverage fully integrated mobile and email marketing benefits that come with many Wi-Fi sign-up solutions. Some services also offer automated promotional campaigns and redemption options along with sign-up strategies.
Customers are always seeking free Wi-Fi. Allow them to sign up with their mobile number, email address, or Facebook account. You can send them an invitation to create their account with your business and claim special offers in exchange for more data. You can grow your lists on autopilot with the correct email address, name, birthday, social media data, and optional rewards program enrollment and SMS opt-ins.
iii. Digital Receipts
Digital receipts are excellent marketing tools. They allow you to grow your email lists while gathering customer data. Advanced tech enables businesses to include personalized marketing messages on the receipt.
iv. Follow Up with Relevant Content
It is recommended to send info and content customized to the user’s needs after they leave your store. When you send information to them, it allows them to refer back to any details they may have missed during their visit.
When your staff talks to potential customers, you are building the value of what you are capable of doing for them. Your staff helps them imagine how their life will be when using your product or service. Once they leave your store or office, you should provide them with info that matches their unique needs or preferences on their device.
v. Give them Reasons to Visit Online
Keep in mind that people need a reason to subscribe or follow something, even if it doesn’t cost them anything. Instead of just telling them to check out your website or social media account, show them something worth clicking.
Incentives are great reasons. This includes discounts, perks, and engaging content. Additionally, loyalty programs can help build long-term customer relationships.
vi. Display Your Product Offerings
When you efficiently manage and display product offerings, you can increase product exposure and sales. Proper product catalog management tools can help you organize and display your products flawlessly. Such tools help you ensure your product info and inventory stay up-to-date.
vii. Run In-Store Promotions
In-store promotions, such as loyalty programs and discounts, not only increase chances of conversion but also boost foot traffic. Latest AI-based content optimization can help create targeted promotional campaigns that perfectly resonate with your audience.
viii. Harness First-Party Data
First-party data can help increase customer personalization and engagement. This can help enhance interactions across different touchpoints. Use the right tools to gather and analyze data to create targeted marketing strategies and customized experiences. You can benefit from more meaningful interactions across different touchpoints, resulting in an increase in walk-in traffic and conversion rates.
ix. Leverage Location-Based Mobile Marketing
Location-based mobile marketing can help you target customers within your business’s proximity. The technology can enable you to send out personalized notifications and promotions directly to prospects’ mobile devices. This increases the chances of boosting sales.
x. Analyze Customer Feedback
Collect customer feedback and analyze it to improve transaction and customer experience. Review management tools can provide key insights into customer experience. You can use such tools to identify key areas of improvement and take the following steps:
- Respond to feedback
- Make data-based decisions
- Improve your strategies
This step can result in improved customer loyalty and business performance.
xi. Implement Omni-Channel Strategies
When you combine offline and online channels, it helps deliver a seamless shopping experience. This helps ensure consistency in your brand experience across different touchpoints. The result is improved customer engagement and a streamlined sales strategy, improving overall sales performance and efficiency.
Overall, it is important to create an in-store experience that benefits both your customers and your business. Consumers seek shopping experiences that leave them amazed. You should customize relevant content for each customer.
Conclusion
The in-person interaction between your audience and your business is more than a sales space. It is the point of contact that generates leads to be converted into repeat online customers. Every time you capture contact details, deliver instant value, and follow up with continued communication. This can allow you to convert prospects into loyal customers. Done right, such customers can also refer your business to their network. The goal is to create a fan base where your business stays top-of-mind.
If you want to keep your business top-of-mind with your target audience, Clear Imaging, Inc. can help. We can help you create a customized, omni-channel marketing strategy based on your goals and targeted market. For more information, feel free to contact us at (800) 380-6942 or write to us.
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