You don’t have to spend an arm and a leg to get quality SEO tools these days, as in the tradition of the web some of the best SEO tools out there are free. And as you might imagine, the majority of them are from Google.
Google Analytics
From a website hobbyist to an SEO professional for enterprises, everyone uses Google Analytics to gain an insight on the website’s traffic, demographics, conversion rates, entry and exit paths, etc.
Analytics can be confusing in the beginning as it is jam-packed with metrics and features, however it is designed intuitively enough for a beginner to be able to get in and out with the information he needs most.
Bing Webmaster Tools
One may argue that having Google Webmaster Tools obviates the need to have also have Bing Webmaster Tools, however since it is free you really can’t loose. In addition to seeing the different perspective of your website’s performance in Bing, there are also a few metrics and tools that Google’s Webmaster Tools does not have.
Google Adwords Keyword Tool
With no intention of signing up for Adwords many people simply use this tool to find the most searched keywords and keyword phrases. Which is ideal of course, as one would want their website to contain the most Google-searched keyword phrases relevant to their website. The tool is very easy to use and also allows you to export the data into XLS for further analysis.
Site Comparison
An outstanding tool for a ‘page by page’ comparison, you can use Site Comparison to measure a competitor’s page against one of your own, and thus discover what he is doing that you aren’t. You will get comparisons on: outgoing links, internal links, keyword density and phrases, meta tags, heading tags and more.
Google Webmaster Tools
Don’t think that all you need from Google is Analytics as Webmaster Tools has some very important data which one should be abreast of, including: a comprehensive list of all inbound links to your website (and the site and page they are from), and a list of all Google-searched keyword phrases that resulted in someone clicking on your site. By this you can find out what keywords are bring what amount of traffic to your website.
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