White-Hat Ways to Increase Your Search Traffic – Part One

There’s no question about it. One thing every website owner wants is more traffic, and with the continuously changing landscape of the web there are always new ways to achieve that. In this series we will go over some methods you can employ to boost traffic to your website. Let’s get started!

Facebook – Promoted Posts

The great benefit of having a facebook business page is that it enables you to spend just a few dollars (from $6-$100) to get the word out on your posts even more, reaching all of your ‘fans’. The only down side is, it requires you to have many ‘fans’ in order to become useful, and getting ‘fans’ (people who ‘like’ your page) is one of the things page owners have must difficulty with. So what is one to do?

Fortunately, Facebook listened and has made some very exciting changes. For those who have plenty of ‘friends’, on their personal page, but have had a hard time getting ‘fans’ for their business page, facebook has enabled them to be able to make ‘promoted posts’ on their personal profiles thus expanding their ability to reach out and get more impressions.

Promoted posts cost a flat $6.99, unlike those on business pages which are based on an increasing scale.

Your promoted posts lasts approximately 24 hours, at which point you will get a small pop-up report showing how many accesses your post got organically, and how many it got as a result of being promoted.

Get the most bang for your buck

In order to get the most bang for your buck and maximize impressions you should give your post a short and sweet title (a title which communicates and grabs attention), then a line-break and finally your text. It is also absolutely vital that you include a photo in your post. But not just any photo, it has to be something which is above the norm and grabs the reader’s attention, be it beautiful, shocking, strange, etc.

Conclusion

Will promoted posts work for you? At $7 give it a shot and find out for yourself. If you post engaging and hot content you are sure to get many impressions and increase your chance of it going viral.