marketing
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Psychology for Web Marketing: Using Consistency
In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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A Better Way to do Marketing
As each new year rolls forward the market places are saturated with more and more new products and new businesses….
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How NOT to get Leads from your Website
Some websites are purely informational and are not purpose-built to generate business. This in itself can be a business model…
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What is Retargeting?
As a web surfer you are already very familiar with retargeting, from a consumer’s perspective. It’s quite simple, we’ve all…
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4 Reasons Why Your Ads aren’t Working
Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways…
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Marketing: Be Different, not Better
This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to…
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