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What is the ROI of Content Marketing?
Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic,…
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Banner Blindness
As more and more advertisers find more and more ways to promote their banner ads to web users the individual…
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Twitter is for Customer Service
Since Social Media is so new on the scene few believe or realize that there are indeed some rules as…
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Facebook is for Promotion
The majority of businesses these days have a Facebook account but are they using it for its most effective purpose?…
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The Most Under-utilized Marketing Technology
The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning…
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Next Level SEO – 3 Ways
There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far…
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How NOT to do SEO
When Google’s Panda and Penguin algorithm took effect many websites were penalized and dropped in the SERPs. Such sites relied…
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Getting Leads with Twitter
Coupling Twitter hashtag searches and 3rd party software, you can get notifications whenever anyone on twitter writes a tweet containing…
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3 Ways to Monetize your Website
For those looking to get something more out of their websites, (than leads, etc) there are ways to make your…
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DIY Keyword Research
The right keywords to choose for your website’s text may not be as obvious as you think. Indeed, the public…
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Recent Posts
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The 5-Minute Lead Follow-Up: How Fast Should a Service Business Respond to New Leads?
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How to Stop Losing Leads: 7 Reasons Small Service Businesses Don’t Convert Website Visitors
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Beyond Google: How Customers Decide Which Local Business to Trust Before They Ever Call
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The Follow-Up Formula: How Small Service Businesses Can Turn More Leads Into Paying Customers