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Brand Awareness for Small Business?
When researching marketing, promotion and advertising one will inevitably come across ‘building brand awareness’ as a goal for ads, free…
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Marketing: Be Different, not Better
This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to…
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Let’s Demystify Promotion
Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have…
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What is the ROI of Content Marketing?
Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic,…
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Banner Blindness
As more and more advertisers find more and more ways to promote their banner ads to web users the individual…
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Twitter is for Customer Service
Since Social Media is so new on the scene few believe or realize that there are indeed some rules as…
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Facebook is for Promotion
The majority of businesses these days have a Facebook account but are they using it for its most effective purpose?…
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The Most Under-utilized Marketing Technology
The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning…
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Next Level SEO – 3 Ways
There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far…
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How NOT to do SEO
When Google’s Panda and Penguin algorithm took effect many websites were penalized and dropped in the SERPs. Such sites relied…
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Recession Proof Branding for Local Businesses: Strategies to Stay Top of Mind in Your Community in 2026
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