digital advertising

  • Do Paid Ads Work?

    Do Paid Ads Work?

    Short answer: Yes. Long answer: Ads do NOT work if one of the key elements is wrong: Message, Offer, Audience….

  • Throwing money at ads

    Throwing money at ads

    I vividly recall when Google started offering ads over 15 years ago. Clicks were only a few pennies. With a…