Advertising
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Should my business be on Houzz?
Before we delve in to answer that question let us first discover what Houzz actually is and how it is…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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What is Content Marketing?
Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads)…
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Social Networking is Not Advertising
While there is nothing to stop one from doing posts that seem like pure advertising on social networking websites (such…
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What is Native Advertising?
A new form of online advertising has emerged. Native advertising is the bridge between the age-old practices of content marketing…
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