Public Relations
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Understanding Content Marketing and its Uses
Consumers have been inundated by paid advertising for decades now and have become relatively desensitized to it. It has lost…
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Introducing Yelp
What is it? Yelp is simply an online directory of local businesses which features customer reviews. It is the largest…
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Building Confidence with Testimonials
As business owners know, gaining consumer confidence and trust in your company and products is a vital aspect of doing…
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How to get Positive Reviews
In last week’s article we discussed the power of online reputation and how potent it has become in influencing the…
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The Power of Online Reputation
While many business owners would scoff at the idea of their business, income and overall reputation being at the mercy…
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Enhancing your sell-ability
There are many factors which affect how well you can impinge on your consumer/customer base and turn them from window…
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Should my business be on Houzz?
Before we delve in to answer that question let us first discover what Houzz actually is and how it is…
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Should your business be using Angie’s List?
Having been in business for the past eighteen years chances are that you’ve seen an “Angie’s List” icon or badge…
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Alternative ways to Use Linkdein
Rising social networking star Linkedin is irrevocably associated with employee-recruiting and job-seeking but is that all it is limited to?…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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