Marketing
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Psychology for Web Marketing: Using Consistency
In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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The Sales Funnel on The Web: Awareness [Part Two]
Your Awareness Campaign It is important to accept that not everyone who gets exposed to your brand via your awareness…
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The Sales Funnel on The Web: Awareness [Part One]
If you consider your business’s website simply as a static business card on the web, irrelevant to revenue and not…
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Doing Market Research Online
When creating content, products or ads, the research phase is crucial. Because you don’t want to create something that no…
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A Better Way to do Marketing
As each new year rolls forward the market places are saturated with more and more new products and new businesses….
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What is Retargeting?
As a web surfer you are already very familiar with retargeting, from a consumer’s perspective. It’s quite simple, we’ve all…
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Creating Good Content with No Effort
Everyone already knows that content is King and you should have a business blog which regularly creates useful, interesting relative…
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Email Marketing 101 – The Flow
A successful email marketing campaign is much more than doing an ‘email blast’ to all the subscribers on your list….
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