Marketing
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What is the ROI of Content Marketing?
Most people would answer the above question with: well, you make a great piece of interesting content (free magazine, infographic,…
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Banner Blindness
As more and more advertisers find more and more ways to promote their banner ads to web users the individual…
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The Most Under-utilized Marketing Technology
The marketing technique ‘positioning’ is possibly the most misunderstood and under-utilized technology in business. Many err in thinking that positioning…
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Next Level SEO – 3 Ways
There are an infinite amount of wrong ways in doing SEO and just a few right ways. SEO is far…
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How NOT to do SEO
When Google’s Panda and Penguin algorithm took effect many websites were penalized and dropped in the SERPs. Such sites relied…
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Understanding Content Marketing and its Uses
Consumers have been inundated by paid advertising for decades now and have become relatively desensitized to it. It has lost…
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Essential Website Promotion
As the years roll by the cornucopia of internet promotional activities expands, some crucial and some superfluous. No one wants…
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Building Confidence with Testimonials
As business owners know, gaining consumer confidence and trust in your company and products is a vital aspect of doing…
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Enhancing your sell-ability
There are many factors which affect how well you can impinge on your consumer/customer base and turn them from window…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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