Advertising
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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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Adding Value to Your Website [Part Two]
Free Awesome Content Free content isn’t as fast as the above deep discount method is in creating revenue. That is…
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Adding Value to Your Website [Part One]
The web is teeming with competition. For every local business there are scores of others doing the same thing, at…
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What is Retargeting?
As a web surfer you are already very familiar with retargeting, from a consumer’s perspective. It’s quite simple, we’ve all…
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Viral Content for Businesses
When considering viral content most associate it with videos of cats playing piano, policemen at dance-offs, and other social media…
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4 Reasons Why Your Ads aren’t Working
Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways…
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