Marketing
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Building Confidence with Testimonials
As business owners know, gaining consumer confidence and trust in your company and products is a vital aspect of doing…
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Enhancing your sell-ability
There are many factors which affect how well you can impinge on your consumer/customer base and turn them from window…
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Understanding Marketing
In order to understand marketing better it helps to look to the past and see the evolution of this subject…
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What is Content Marketing?
Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads)…
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Do ‘likes’ improve your rank in Google?
It has long been assumed that ‘social signals’ will improve your rank in Google. But what are social signals? And…
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Boost Your Site Visits and Leads with Pay-Per-Click
Do you want to show up in first position in the Google/Bing rankings for users who search for keywords such…
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Press releases for promotion not linking
Press releases have been part of promotion for business websites for nearly two decades now, and while the links coming…
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Essential Habits for your Social Media Campaign
Marketing Axioms While taste, spontaneity, non-conformity and creativity play a role in social media, one cannot make a successful campaign…
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Writing Copy that Sells
Assuming your website is not an informational based site, which does not seek to promote your business’s products and services,…
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Writing Content that Sells
Many people think when it comes content on web pages (not the website itself, but the content on the page)…
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