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Google’s Rules for Online Reviews
Did you know that Google has very strict guidelines on soliciting reviews? Did you know if you violate any of…
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Digging for that sale
For simplicity’s sake, let’s keep this about service-based businesses. The average cost to acquire a customer is $200-$300 depending on…
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Marketing, Public Relations, Reputation, Reputation Management, Sales, Website Improvement, Website Tips, Websites for BusinessesThe ‘X’ factor that your business is missing
If you’re in a service industry, I bet you’re not leveraging this key element. It is also important for e-commerce…
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A reason why your profits are stagnant
When you sit down in a dentist’s chair for your annual or bi-annual teeth cleaning, the hygienist might do something…
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A misconception every small business owner has about content which results in failure on social media
Have you ever posted content on social media for your business and didn’t get engagement? Have you posted for years…
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How to increase your sales THIS week
I was speaking to a small business owner yesterday and I was shocked to discover one thing they weren’t doing….
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How to make customers trust you instantly
The celebrity endorsement. It is highly potent, but seldom utilized by small businesses. Because let’s face it, you’re not going…
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Crafting the Value Proposition
Last week, we discussed the importance of doing your market research before you even build your website. This week, let’s…
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A website without this data, has no foundation
Your website will be its MOST effective when you can say to the visitor what he is already thinking. Marketers…
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Does your website use Risk Reversal?
Making a purchase from someone you don’t know or trust is a risk. When you go to Chipotle, you know…