sales
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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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How NOT to get Leads from your Website
Some websites are purely informational and are not purpose-built to generate business. This in itself can be a business model…
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