marketing
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What is your website’s purpose?
If you have never asked yourself this question it is time you have. Everyone knows that a business needs to…
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Collecting Identities: Taking your website to the next level
Is your website collecting identities and putting them into a database? Any master of sales will tell you that having…
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Is Your Website Part of Your Sales Funnel?
If you answered no, then it is absolutely essential that you do some research on the subject and get it…
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5 Things you must be doing in 2017
Are you 100% of what you should be doing for internet marketing and promotion in 2017? We’re going to go…
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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Using Social Proof to Make Sales
What exactly is Social Proof? Wikipedia defines it as: “psychological phenomenon where people assume the actions of others in an…
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Psychology for Web Marketing: Using Consistency
In last week’s article we discussed the power that reciprocity has over individuals in getting them to say yes, agree…
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Using Psychology for Web Marketing
Cialdini’s ground-breaking book ‘Science of Persuasion’ has tremendous potential for application in not only marketing but in web marketing as…
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