Marketing
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Planting SEO seeds in the Summer for a Winter harvest
Many small business owners are apprehensive about promoting when they are busy during the Summer. Their fear is understandable. Many…
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Google’s Rules for Online Reviews
Did you know that Google has very strict guidelines on soliciting reviews? Did you know if you violate any of…
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Digging for that sale
For simplicity’s sake, let’s keep this about service-based businesses. The average cost to acquire a customer is $200-$300 depending on…
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The ‘X’ factor that your business is missing
Marketing, Public Relations, Reputation, Reputation Management, Sales, Website Improvement, Website Tips, Websites for BusinessesIf you’re in a service industry, I bet you’re not leveraging this key element. It is also important for e-commerce…
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A reason why your profits are stagnant
When you sit down in a dentist’s chair for your annual or bi-annual teeth cleaning, the hygienist might do something…
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How to increase your sales THIS week
I was speaking to a small business owner yesterday and I was shocked to discover one thing they weren’t doing….
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How to make customers trust you instantly
The celebrity endorsement. It is highly potent, but seldom utilized by small businesses. Because let’s face it, you’re not going…
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Crafting the Value Proposition
Last week, we discussed the importance of doing your market research before you even build your website. This week, let’s…
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A website without this data, has no foundation
Your website will be its MOST effective when you can say to the visitor what he is already thinking. Marketers…
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Why NOT to build your website with Wix.com
You’ve seen the commercials… “hey~ I just made my website with Wix, in 5 minutes, let me show you how…
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