In 2014 there is an utter abundance of promotional activities one can do with their website, some of them key and some relatively unnecessary. No one wants to invest their time and energy on something which may yield no gain.
In light of that let’s go over the essential activities you should be doing in getting the word out about your website.
1. Mobile website
Don’t let the argument that “my iPhone/Android is able to view my current website just fine!” persuade you that a mobile website is superfluous. Although desktop websites can be viewed on said devices their user experience is far from ideal. People would loose their old-guard opinion and see the light instantly if you showed them the stream-lined user experience of a proper mobile website.
2. Blog
While not new by any stretch, it is still very much a relevant tool in your bag of tricks. Your company blog allows you to rapidly and easily add new content to your website, without any special skill or training. And since content is King it behooves anyone to take advantage of this technology.
3. Advanced SEO campaign
A website is not going to succeed in the search engines unless it has an advanced SEO campaign backing it up, doing all the necessary actions to get the website found and ranked. This is one of the most important things you can do for your website.
4. Press releases
Press releases work two fold: one they get your website valuable incoming links from trusted news outlets and secondly they allow you to get your message out all over the world, and gain exposure.
5. Facebook
The King of social media, Facebook offers many lead-generating and SEO opportunities to one’s business, from geo-targeted ads, to organic and viral creation of buzz for your company.
6. Google plus
While not as big as Facebook, G+ is gaining ground and has become a major player in social media. This alone should persuade one to participate. The principle is similar to Facebook but without ads. G+ has many of its own native features such as hang outs, authorship etc which offer the one tremendous promotion opportunities.
7. E-mail marketing campaign
By e-mail marketing we do not mean sending random people bulk email about your goods/services. A proper email marketing campaign is founded on the basis of user consent. Meaning they actually requested to be on your mailing list, thus they are interested. This makes for a very effective promotion strategy.
0 responses