Promotion
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Using Scarcity to Sell
The power of scarcity is something to behold. Many times it is the sole reason a prospect moves from ‘decide’…
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Using Rapport to Sell
The more you have in common with someone, the more they are interested in listening to you. And therefore the…
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5 Things You’re doing wrong in Social Media
There are definitely some Dos and Don’ts with regard to social media for business. We’re going to take a look…
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Brand Awareness for Small Business?
When researching marketing, promotion and advertising one will inevitably come across ‘building brand awareness’ as a goal for ads, free…
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Marketing: Be Different, not Better
This seemingly counter-intuitive strategy is as under-utilized as it is unknown to marketers. The logical thing to do is to…
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Facebook is for Promotion
The majority of businesses these days have a Facebook account but are they using it for its most effective purpose?…
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Essential Website Promotion
As the years roll by the cornucopia of internet promotional activities expands, some crucial and some superfluous. No one wants…
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The Power of Online Reputation
While many business owners would scoff at the idea of their business, income and overall reputation being at the mercy…
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Enhancing your sell-ability
There are many factors which affect how well you can impinge on your consumer/customer base and turn them from window…
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Should your business be using Angie’s List?
Having been in business for the past eighteen years chances are that you’ve seen an “Angie’s List” icon or badge…
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