advertising
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Why You Need Solid Landing Pages
Does your website have landing pages? Are they giving you the results you want? Do you know the difference between…
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Using Authority to Sell
Continuing on in our journey of discovering why people say ‘yes’ or agree to do things, we come to a…
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Viral Content for Businesses
When considering viral content most associate it with videos of cats playing piano, policemen at dance-offs, and other social media…
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4 Reasons Why Your Ads aren’t Working
Wrong Audience Any Marketer or PR worth his salt knows that different audiences have different values, different problems and ways…
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Let’s Demystify Promotion
Here are some commonly under-defined and confused terms which are sometimes even used interchangeably (erroneously). Each are different and have…
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What is Content Marketing?
Before the days of the web it was sufficient to rely solely on public relations and traditional advertising (mailings, ads)…
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Social Networking is Not Advertising
While there is nothing to stop one from doing posts that seem like pure advertising on social networking websites (such…
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