marketing
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The money is in the list
You might have heard this phrase before. But is it really true? And how do you get money from a…
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Addiction to Discounts
Can you recall the excitement and joy you experienced when you did a discount/special offer, and received a subsequent tsunami…
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It’s all about the wording
Which of the following sounds more enticing? free estimate free quote free roof inspection free roof-health inspection 1 and 2…
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Increasing Leads With One Simple Piece of Text
If we all just waited for prospects to buy, and never asked them, we’d be waiting for a very long…
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Knowing your audience
Pick up any book on marketing and without fail one of the first chapters is always: identify your dream customer,…
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Your email marketing cheat sheet
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Want to attract more competent employees?
Are you having a hard time getting quality skilled & unskilled staff on your team? The problem may be in…
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Increasing Leads With One Simple Piece of Text
If we all just waited for prospects to buy, and never asked them, we’d be waiting for a very long…
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Planting SEO seeds in the Summer for a Winter harvest
Many small business owners are apprehensive about promoting when they are busy during the Summer. Their fear is understandable. Many…
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Digging for that sale
For simplicity’s sake, let’s keep this about service-based businesses. The average cost to acquire a customer is $200-$300 depending on…
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